Privacy Policy

Steel King is a trading name of Steel Mesh Ltd.

This Privacy Policy explains how Steel Mesh Ltd, trading as Steel King, collects, uses, stores and shares personal information when you visit steelking.co.uk, contact us or purchase goods from us.

Steel Mesh Ltd is the data controller responsible for the personal information described in this policy.

Information We Collect

We may collect the following types of personal information:

Contact And Identity Information

This may include:

• Name
• Email address
• Telephone number
• Billing address
• Delivery address
• Company name where applicable

Order Information

When you place an order, we may collect:

• Products ordered
• Quantities
• Order value
• Delivery requirements
• Billing and delivery information
• Order and transaction history

Payment information is processed securely by our payment providers. We do not normally receive or store your complete payment card details.

Website And Device Information

When you use our website, we may automatically collect information including:

• IP address
• Browser and device type
• Operating system
• Pages viewed
• Products viewed
• Searches
• Referral source
• Website interactions
• Approximate location derived from technical information
• Cookie and similar technology information

Communications

We may keep records of communications you have with us by email, telephone, website forms or other channels.

Telephone calls may be recorded for training, monitoring, quality assurance, security and dispute-resolution purposes.

How We Use Your Personal Information

We may use personal information to:

• Process and fulfil orders
• Take and manage payments
• Arrange deliveries and collections
• Provide quotations
• Contact you regarding an order or enquiry
• Provide customer service
• Handle returns and refunds
• Prevent fraud and protect our business
• Maintain business and accounting records
• Improve our website and customer experience
• Measure website and advertising performance
• Understand how customers use our website
• Advertise and market our products where permitted
• Comply with legal and regulatory obligations

Our Lawful Bases

Depending on the circumstances, we process personal information because:

• Contract: Processing is necessary to provide products or services you have requested
• Legal obligation: We are required to retain or process certain information by law
• Legitimate interests: Processing is necessary for our legitimate business interests, such as preventing fraud, improving our services, responding to enquiries and managing our business
• Consent: Where required, including certain marketing activities and the use of non-essential cookies or tracking technologies

Where we rely on consent, you may withdraw that consent at any time.

Shopify And Payment Processing

Our online store is powered by Shopify.

Shopify and associated payment providers may process personal information where necessary to operate our website, process payments and fulfil orders.

Google Analytics And Advertising

We use Google services which may include:

• Google Analytics
• Google Ads
• Google Merchant Center
• Google tags and conversion measurement

These services help us understand how visitors use our website, measure advertising performance and improve our marketing.

Google may receive information about website activity through cookies, tags and similar technologies, subject to your cookie choices and applicable law.

Cookies And Similar Technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to function properly, including shopping basket, checkout, security and account functionality.

Other technologies may be used for:

• Analytics
• Advertising measurement
• Personalisation
• Remarketing
• Understanding website behaviour

Where required, we will ask for your consent before using non-essential cookies and tracking technologies.

You can manage your cookie preferences through the options provided on our website and through your browser settings.

Sharing Personal Information

We may share personal information with organisations that help us operate Steel King, including:

• Shopify
• Payment processors
• Delivery and transport providers
• IT and website providers
• Analytics providers
• Advertising platforms
• Accounting and professional advisers
• Fraud-prevention and security providers
• Government bodies or regulators where legally required

We only share information where reasonably necessary for the relevant purpose.

We may also disclose information where required by law or where necessary to establish, exercise or defend legal rights.

International Data Transfers

Some service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that suitable legal safeguards are in place where required.

Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

This may include keeping information for longer where necessary for:

• Tax and accounting requirements
• Legal obligations
• Warranty or contractual matters
• Fraud prevention
• Resolving disputes

Different categories of information may therefore be retained for different periods.

Marketing

Where permitted, we may contact customers about Steel King products, services or offers.

Where consent is required, marketing will only be sent where appropriate consent has been provided.

You can unsubscribe from marketing communications at any time by using the unsubscribe option provided or by contacting us.

Your Data Protection Rights

Depending on the circumstances, you may have rights including:

• Access to personal information we hold about you
• Correction of inaccurate information
• Erasure of personal information
• Restriction of processing
• Objection to certain processing
• Data portability
• Withdrawal of consent where processing is based on consent

These rights are subject to applicable legal conditions and exemptions.

To exercise your rights, contact us using the details below.

Your Right To Object

Where we process your personal information based on legitimate interests, you may have the right to object to that processing.

You also have the right to object at any time to the use of your personal information for direct marketing.

Children's Privacy

Our products and services are not intended for children.

We do not knowingly collect personal information from children where this is not appropriate or necessary.

If you believe that a child has provided personal information to us improperly, please contact us.

Security

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

However, no online system can be guaranteed to be completely secure.

Changes To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal obligations.

The latest version will be published on this website.

Contact Us

For questions about this Privacy Policy, your personal information or your data protection rights, please contact:

Steel Mesh Ltd trading as Steel King

Registered Office:
20 Wenlock Road
London
N1 7GU
United Kingdom

Phone: 0207 101 3124
Email: ari@steelking.co.uk
Website: steelking.co.uk

Complaints

If you have concerns about how we use your personal information, please contact us first so that we can investigate.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Steel King is a trading name of Steel Mesh Ltd.